Movies and sports are on full display. Local dimming brings you deep blacks and more balanced lighting to everything you see. NanoCell colors your world with the lifelike picture of Nano Color, enriched with a billion rich colors*, as well as Local Dimming lighting control. It's an experience furthered by connected home features and an advanced processor. Bring unseen details to life and give your content the canvas it deserves with the ultra high definition of 4K. Finally, LG TVs automatically make the best moments of your favorite shows even better. Active HDR, supports a wide range of formats for automatic scene-by-scene picture adjustment, including HDR10 and HLG. *Achieved through 10 bit dithering.

• Real 4K NanoCell Display - Discover the brilliance of NanoCell.
  Bring your favorite shows to life with vivid NanoCell. See natural, lifelike picture with Nano Color enhanced by a billion rich colors.
• ThinQ AI®  - TV with an IQ.
  Control your LG smart products and other smart devices right from your TV with Home Dashboard or with the Magic Remote voice control. ThinQ AI plus Google Assistant built-in let you control your entire connected home.
• Active HDR  (HDR10, HLG) - Elevate your favorite scenes.
  LG TVs automatically make the best moments of your favorite shows even better. Active HDR, supports a wide range of formats for automatic scene-by-scene picture adjustment, including HDR10 and HLG.
• TV Sound Mode Share  - Cinematic sound, even in your sound bar.                  Cutting-edge sound can now be heard when you connect select LG Sound Bars. The power of our advanced processors and AI give you powerful sound that keeps working even when you connect a LG Sound Bar to help shape a truly cinematic experience. 
• Magic Remote  - Find your favorites fast.
  Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your content faster than ever before.
• Ultimate Gameplay - Get in the game.
  Experience gaming on NanoCell. Game Optimizer gives you easier access to all your game settings and you'll get Auto Low-Latency Mode plus HGiG for a detailed gaming picture